we’re something different.

a two-person founder studio for leaders who refuse to sound like everyone else.

what we’re about

most founder content is garbage. you know the kind - corporate-speak dressed up as "thought leadership," recycled LinkedIn wisdom from people who've never built anything, engagement bait from guys who peaked in business school.

we think there's a better way.

your story is your edge. not your TAM slide, not your advisor list - you. the way you see the problem. the reason you couldn't not build this thing.

who we are

two heads are better than one, etc.

we're a two-person studio, and we work like it. most projects involve both of us — whether that's michelle building your narrative foundation while magda sets up your content system, or both of us on a call figuring out which of the 3 rs is getting in your way. you're not getting handed off. you're getting both of us on your team.

michelle davis

narrative strategist

she’s an emmy-nominated TV writer. her day job in writers' rooms is making people sound like the best version of themselves. at something different, she does the same thing for founders.

michelle brings the voice, story, and writer's-room lens to every session.

previously: black lady sketch show (HBO) · after midnight with taylor tomlinson, ziwe (showtime)

content strategist

magda cychowski

she’s built content engines 0-to-1 for B2B startups in HR tech, AI, and fintech. not "advised on content strategy" — actually done the role as the first marketing hire.

magda brings the strategy, systems, and AI workflow lens to every session.

previously: fountain · primal bee · salesforce ventures · storyarb

let's build something different

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let's build something different

let's build something different * let's build something different

not sure what you need?

some founders need the rig built. some need the raw material captured. some need the rhythm designed. take the free assessment and we'll point you in the right direction — or book a call and we'll figure it out together.

book a fit call. we’ll figure out what you actually need. we’ll keep it chill, we promise.