we’re something different.

a two-person founder studio for leaders who refuse to sound like everyone else.

what we’re about

most founder content is garbage. you know the kind - corporate-speak dressed up as "thought leadership," recycled LinkedIn wisdom from people who've never built anything, engagement bait from guys who peaked in business school.

we think there's a better way.

your story is your edge. not your TAM slide, not your advisor list - you. the way you see the problem. the reason you couldn't not build this thing.

who we are

we're a two-person studio, and we work like it. most projects involve both of us - whether that's michelle pressure-testing your positioning before we build your content system, or magda flagging story gaps while drafting posts. you're not getting handed off between departments. you're getting two brains on your problem.

michelle davis

narrative strategist

michelle is an emmy-nominated writer who got tired of watching founders stumble through their own stories. she's spent years helping leaders find the emotional core of what they're building - the version that makes investors lean in and customers actually remember.

if your pitch feels like a ramble or you're fuzzy on your "why now" - that's her territory.

content strategist

magda cychowski

magda builds content systems for founders who know they should be posting but can't make it stick. she's worked with B2B startups, HR tech, and investors - creating flywheels that connect LinkedIn, newsletters, and blogs into one engine.

if you're invisible online and don't know where to start - that's her territory.

let's build something different

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let's build something different

let's build something different * let's build something different

not sure where to start?

book a 20-minute fit call. we’ll figure out what you actually need. we’ll keep it chill, we promise.