how we help
three ways to work together. wherever you are, we'll meet you there.
the rig.
we build the infrastructure underneath the work — profile, pillars, workflow. the system that makes consistent content possible.
the raw.
we help you turn what you're already learning into raw material — the calls, the debates, the thinking that happens while you're building.
the rhythm.
we design a weekly practice that fits your life. not a content calendar. a cadence you can actually keep.
how we work
everything we do is built around the 3 rs.
we fix all three. here's where to start.
the sprint.
get started.
a one-month sprint to get your linkedin working. we overhaul your profile, build out 30 days of content in your voice, set up your ai workflow, and leave you with a posting strategy you can actually stick to. -
what you walk away with:
linkedin profile fully overhauled
30 days of content written in your voice
a custom ai workflow so you can keep the system running
a posting strategy that fits your schedule -n. -
the natural next step after the sprint is the engine.
the engine.
get moving.
you're posting. maybe you've even hired someone. but nothing is pulling in the right direction. we come in as your fractional head of content — running the strategy, sharpening the voice, building the system underneath everything.
what we take off your plate:
content strategy and positioning
linkedin — cadence, hooks, voice, editing
newsletter setup and management
voice guide so everyone's writing in the same direction
ai workflow setup and training
biweekly check-ins
3-month minimum. extends or upgrades to the full build.
the full build.
get built.
no content function yet. no system, no voice guide, no strategy. we build the whole thing with you — from the narrative foundation up to the publishing workflow. ——————————————————————
everything in the engine, plus:
michelle's narrative sprint — the story, the positioning, the pitch, the voice
blog and long-form content
weekly check-ins
monthly reporting————————————-
3-month minimum. extends or transitions to ongoing support.
